What Kinds of Ads Will I Get on My Site?

The ads that Google AdSense serves to your site will be on the topic of your site.

Google's program is very good at making sure you don't get any ads that aren't family friendly, on your family site. The ads you get will look like they belong there. You will not get ads about ballerinas on your sporting goods site unless you have a ballerina page on your site.

Google's robots will look at the keywords in your content and serve ads that relate to that content.

What if I don't want ads from a certain advertiser?

Google offers an ad filter for you to use. You can list domains that you don't want to receive ads from. If you are an affiliate of Billy Bob's Bacon Press, you won't want to have Google ads from Billy Bob's. So you add BillyBob.com to your filters and you won't see any ads from that site on yours.

If you notice an ad on your site that you don't think is relevant to your content, you just add that domain to your filter. As of this writing, Google allows you to add 150 different domains to your filter list.

You don't have to worry an about adding porn sites or other unfavorable sites to these filters because Google will not serve these ads to your site anyway. These filters are basically for eliminating your competition from advertising on your site.

Google also has their own filters that will make sure you don't get any inappropriate ads.